A construction empire this big doesn’t run on gut feelings—it runs on engineering-grade planning. But when it came to their own digital transformation, the project kept collapsing under its own weight.

Stakeholders battled over visibility. The website became a messy construction site, where each enterprise was fighting for signage, but no one had a clear map. It wasn’t just about building a website—it was about laying the right foundation for long-term digital stability.

The Challenge

When a Digital Project Becomes a Construction Site

Ever tried building a skyscraper with 35 different architects, all with their own blueprints? That’s what this project felt like.

Too many cooks in the kitchen– No centralized decision-making, just a flood of opinions.
An information architecture nightmare – Every enterprise wanted to be front and center, creating a structural integrity issue for the entire website.
A lack of internal alignment – No one owned the project, meaning endless delays, reworks, and confusion.

If this were a real construction project, it’d be a half-built tower with no elevators and missing floors.

The Breakthrough

Blueprinting the Right Structure

We knew this wasn’t just a website—it was a digital city that needed a master plan before the first brick was laid.

• Deep Structural Discovery – We mapped out every enterprise’s products, services, and market needs, ensuring equal representation without digital clutter.
• Rebuilding Their Solutions from the Ground Up – Instead of just listing services, we helped reshape how they were presented, making them more accessible to customers.
• Creating an Internal Decision-Making Team – No more endless stakeholder battles— we helped build a core team to keep decision-making tight and effective.
• Training Their Team for Long-Term Success – No more reliance on external agencies. They got the keys to their digital house and the knowledge to maintain it.