Case Study

Interlog’s Website Redesign Enhances UX, SEO, and Visitor Engagement for Their Growing Digital Customer Base

The Win

Increased Traffic, Higher Engagement, More Business

+50K monthly visitors – A traffic surge that expands Interlog’s reach
Boosted Brand Visibility
+50K monthly visitors – A traffic surge that expands Interlog’s reach
30% more customer engagement – A website that works harder and converts better
Rise, Higher Conversions
30% more customer engagement – A website that works harder and converts better

With a website now as efficient as their logistics network, Interlog isn’t just delivering shipments—they’re delivering a seamless digital experience.

Industry:

Logistics

With a website now as efficient as their logistics network, Interlog isn’t just delivering shipments—they’re delivering a seamless digital experience.

The Story So FaR

A Website Stuck in Transit

Interlog’s existing website wasn’t keeping up with modern design, UX, or customer expectations. Navigation was clunky, SEO wasn’t fully optimized, and content wasn’t structured to drive engagement. They needed a complete digital overhaul—one that would attract more visitors and keep them engaged.  

The Challenge

Optimizing the Digital Supply Chain

  • Outdated UX & design —The website didn’t reflect their industry leadership
  • Content migration & SEO risks—Rebuilding without losing search rankings
  • Custom templates & structure—A one-size-fits-all WordPress theme wouldn’t cut it
  • Lead generation friction —Forms weren’t seamlessly integrated into the user journey

The Breakthrough

A Smarter, Faster, Conversion-Driven Website

We redesigned and rebuilt Interlog’s website from the ground up, using custom WordPress templates tailored to their needs.

The new site features:  

  • A modern, responsive UI designed for smooth user experiences 
  • SEO-friendly architecture with smart URL redirects & structured content  
  • SharpSpring-integrated forms that streamline lead capture 
  • A dynamic blog & content hub to drive engagement and thought leadership  

Tech Stack

The Digital Engine Behind the Transformation

To modernize Interlog’s online presence, we built a scalable, insight-driven digital foundation—one that attracts, engages, and converts with precision.

WordPress

Custom templates enabled scalable design updates, intuitive navigation, and fast-loading pages—essential for delivering a polished user experience across all devices.

SharpSpring

Connected lead capture forms to CRM, enabling smarter follow-ups and personalized marketing workflows that boosted engagement and lead qualification rates.

SEO Optimization

Strategic redirects, structured content, and keyword mapping preserved rankings, increased organic traffic, and ensured visibility during the site migration process.

Google Analytics

Advanced event tracking revealed user flows and conversion bottlenecks, giving visibility into funnel performance and guiding future optimization decisions.

Boosted Brand Visibility
+50K monthly visitors – A traffic surge that expands Interlog’s reach
Rise, Higher Conversions
30% more customer engagement – A website that works harder and converts better
This is some text inside of a div block.
This is some text inside of a div block.
Boosted Brand Visibility
Rise, Higher Conversions
This is some text inside of a div block.

Heading

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

The Win

Increased Traffic, Higher Engagement, More Business

Boosted Brand Visibility
+50K monthly visitors – A traffic surge that expands Interlog’s reach
Rise, Higher Conversions
30% more customer engagement – A website that works harder and converts better
+50K Visitors,
30% Engagement

With a website now as efficient as their logistics network, Interlog isn’t just delivering shipments—they’re delivering a seamless digital experience.

Testimonials That Inspire

Hear directly from those who’ve experienced the BlackDot difference

Ben Schwengel
International Operations Director/InterlogUSA
After some unsatisfactory attempts by other software and web development firms, Interlog USA met for a consultation with BlackDot and was quickly assured that they understood our product and intentions. Their first software product was completed on schedule and its success encouraged us to undertake larger, more complex projects. I recommend BlackDot to any company that needs a partner in revitalizing their existing software or website with something modern, user-friendly, and highly efficient.
star iconstar iconstar iconstar iconstar icon
Left Arrow
Right Arrow
Polygon
Polygon
Proof, Not Promises

Work That Performs Results That Stick

We build software that earns trust — and repeat business. But don’t take our word for it. Our clients say it best.

Left Arrow
Right Arrow
Your Success, Engineered

Zero-Risk. Full Confidence.

We back our work with a money-back guarantee and up to 60 days of free support. No fine print. Just confidence that we’ll get it right—or you don’t pay.

100%

Money-Back Guarantee. No questions asked

30 Days

Free Support & 99% Customer Satisfaction

Start Your Discovery Now
Black ArrowGreen Circle
Let’s Get Started!
Black Arrow
We got your message and you're officially on our radar.
Our team is already in motion and someone will be reaching out to you within the next 24 hours.
In the meantime, feel free to dream big. We're here to make it real.
Oops! Something went wrong while submitting the form.