Danlee came to us with a vision: a powerful e-commerce platform that could seamlessly integrate with their Sage 100 ERP and empower them to serve customers faster, cleaner, and smarter. We dove into the build with full force—laying down the rails for real-time inventory, smarter SKUs, and a buying experience that worked just as hard as their sales reps.
The Challenge
COVID, Chaos & Curveballs
Right when momentum was kicking in, COVID-19 threw a global wrench into everything. Add to that the departure of key team members during the UAT phase and a shifting sea of requirements, and this project was starting to feel like it needed its own emergency room.
- Project delays due to the pandemic (2–3 years stalled)
- Departure of key Danlee employees mid-project
- Constantly changing requirements mid-development
The Breakthrough
Rolling with the Punches, Pivoting with Purpose
We didn’t flinch. Instead, we pivoted—fast. We adapted our voice, communication rhythm, and roadmap. Our team stepped in as both technologists and teachers—training Danlee’s staff on every inch of the new platform. We streamlined their messy SKU system and rethought how inventory was structured behind the scenes. Each challenge became an education opportunity, every meeting a mini-masterclass in digital clarity.
- Shifted strategy to meet new needs in real-time
- Conducted training sessions for Danlee’s team
- Restructured internal product storage & SKUs
- Created educational touchpoints at each project phase
