Case Study

Optimized Checkout Turns Creative Coupon Concept Into Seamless Conversions for CityTins

The Win

Turning Curiosity Into Checkout

20% Increase in Conversion Rate – Streamlined checkout flow reduced drop-offs and boosted completed purchases.
Increase – More Shopper Applications
20% Increase in Conversion Rate – Streamlined checkout flow reduced drop-offs and boosted completed purchases.
35% Faster Purchase Flow – Simplified design guided users smoothly from discovery to purchase without friction.
Boost – Better Service Quality
35% Faster Purchase Flow – Simplified design guided users smoothly from discovery to purchase without friction.

CityTins’ innovative idea now has an online experience that converts interest into loyal customers, effortlessly.

Industry:

Small Business / Women Entrepreneur

CityTins’ innovative idea now has an online experience that converts interest into loyal customers, effortlessly.

The Story So Far

From Great Idea to Greater Execution

CityTins started with a clever, heartfelt idea, offering elegant restaurant discount tins that celebrate local dining scenes across multiple states.

But as the brand grew, its eCommerce experience lagged behind. Customers loved the product, but the checkout process wasn’t keeping up. Frustration led to drop-offs, and potential sales slipped away.

We set out to give CityTins a checkout worthy of its creative concept: fast, intuitive, and conversion-focused.

The Challenge

From Drop-Offs to Data-Driven Decisions

This wasn’t just about improving design,it was about understanding behavior.

The original site lacked insight into why customers were abandoning carts. Without visibility, CityTins couldn’t identify the friction points.

Our challenge?


Diagnose the bottlenecks, redesign the experience, and build a checkout process that turns browsing into buying.

The Breakthrough

Insight, Optimization & Flow

We began by installing analytics tools to uncover exactly where users were dropping off. The data told a clear story - way too many steps and not enough clarity.

From there, we crafted a refined checkout experience that delivered measurable impact:

  • A one-step checkout flow made purchasing simple, fast, and frustration-free.
  • Optimized design guided by analytics targeted real-world behavior, not assumptions.
  • Seamless conversion path from landing page to confirmation,cut down checkout time dramatically.

No guesswork. No friction. Just a smarter, smoother path to purchase.

Tech Stack

The Engine Behind the Experience

This wasn’t just an upgrade, it was a rebuild focused on speed, scalability, and precision.
CityTins’ checkout experience now matches the creativity of its product - seamless, intuitive, and built for growth.

Magento

Magento served as the foundation, offering a robust and flexible eCommerce framework. Its scalability ensured that CityTins could handle peak seasonal traffic effortlessly while maintaining stability.

PHP & MySQL

Custom-coded logic in PHP, paired with a clean MySQL database, powered the real-time checkout process, delivering reliable performance and fast response times under heavy loads.

AWS

AWS hosting delivered unmatched reliability and security, ensuring fast page loads and consistent uptime. With cloud scalability, CityTins could expand confidently during promotions or high-demand periods.

Increase – More Shopper Applications
20% Increase in Conversion Rate – Streamlined checkout flow reduced drop-offs and boosted completed purchases.
Boost – Better Service Quality
35% Faster Purchase Flow – Simplified design guided users smoothly from discovery to purchase without friction.
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Increase – More Shopper Applications
Boost – Better Service Quality
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The Win

Turning Curiosity Into Checkout

Increase – More Shopper Applications
20% Increase in Conversion Rate – Streamlined checkout flow reduced drop-offs and boosted completed purchases.
Boost – Better Service Quality
35% Faster Purchase Flow – Simplified design guided users smoothly from discovery to purchase without friction.
40%
35%

CityTins’ innovative idea now has an online experience that converts interest into loyal customers, effortlessly.

Testimonials That Inspire

Hear directly from those who’ve experienced the BlackDot difference

Alina Pinsky
UMCA Rich Tree Academy
Mohsin and his team are very talented. They recreated my Joomla site to a WP site in an efficient, smooth, and flawless way. I have already received so many compliments on this site. His team is timely, communication is good and the final product is great. I highly recommend working with him.
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