Case Study

Smarter Search Unlocks Training Potential for YIPA

The Win

Turning Overload Into Opportunity

Engagement grows as users spend more time exploring.
Courses Now Instantly Discoverable
Engagement grows as users spend more time exploring.
Membership signups climb as value becomes easier to access.
Course Registrations in 2024
Membership signups climb as value becomes easier to access.

For YIPA, it wasn’t just about technology, it was about giving youth workers the tools they need, exactly when they need them.

Industry:

Non-Profit / Youth Intervention / Training

For YIPA, it wasn’t just about technology, it was about giving youth workers the tools they need, exactly when they need them.

The Story So Far

Hidden Value, Missed Impact

YIPA had what most organizations dream of: an extensive library of high-value courses. But there was a problem, too much of a good thing can feel like chaos.

Courses were scattered, navigation felt clunky, and members struggled to connect with the training that mattered most. The result? Valuable opportunities hidden behind digital friction.

YIPA didn’t need more content. It needed a way to make that content shine.

The Challenge

Making Complex Simple

This wasn’t about a cosmetic refresh. It was about:

  • Untangling years of unstructured course data.
  • Creating a flow that felt natural, not forced.
  • Delivering clarity to members without losing depth.


The challenge was clear: simplify complexity, and turn overwhelm into confidence.

The Breakthrough

Discovery, Structure & Simplicity

Through detailed discovery, we found the key. Courses could be segmented by Learning Opportunities, sharpened further by Competencies and Skills.

With this framework, we built a course search experience that just made sense. Members could now start broad, refine easily, and arrive at the training that fit their goals in a few clicks.

Coupled with a cleaner, more intuitive UX, the new system didn’t just work—it delighted. Post-launch, members embraced it immediately, leading to stronger engagement and increased signups.

Tech Stack

The Engine Behind the Experience

This wasn’t a patch—it was a rebuild on a foundation ready for the future.

WordPress

At its core, WordPress provided a rock-solid foundation—balancing flexibility and reliability while ensuring scalability. With its vast ecosystem and ease of content management, it set the stage for a seamless experience and future growth.

PHP & MySQL

Custom development powered the dynamic filtering system, turning static course data into a responsive, user-friendly search flow that delivered precision results.

WP Engine

Secure, high-performance hosting ensured the site stayed fast and reliable, no matter the traffic load. WP Engine gave YIPA peace of mind with enterprise-grade infrastructure.

ACF (Advanced Custom Fields)

ACF kept course data structured, logical, and easy to manage. It gave administrators control while delivering members clean, relevant results.

Now, YIPA’s training library doesn’t just exist—it works. With smarter search, youth workers can connect to the right training at the right time, turning learning into action and impact.

Courses Now Instantly Discoverable
Engagement grows as users spend more time exploring.
Course Registrations in 2024
Membership signups climb as value becomes easier to access.
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Courses Now Instantly Discoverable
Course Registrations in 2024
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The Win

Turning Overload Into Opportunity

Courses Now Instantly Discoverable
Engagement grows as users spend more time exploring.
Course Registrations in 2024
Membership signups climb as value becomes easier to access.
130+
29,000+

For YIPA, it wasn’t just about technology, it was about giving youth workers the tools they need, exactly when they need them.

Testimonials That Inspire

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